With so many different marketing variables it's hard to know what really works. Should you attack a vertical? Should you create a channel distribution pipeline? How about creating an IMC (Integrated Marketing Communication)? Is your sales funnel providing the ROI to establish dominance in your selected demographic?

Should you leverage SMM to compensate for the bounce rate from your latest adwords campaign? Is your current click through rate sufficient to support your PPC bid? If none of this makes sense so far you might want to read this article on Wikipedia about emarketing. .Marketing on the web has several simlilarities to marketing in the real world. The primary difference is the ability to measure and quantify results. With direct mail it is hard to know how many people opened your ad, how long they took to view it and if they acted on the inormation.

Web based marketing solves these problems. It is possible to track the actions of a prospective client from the time they view your adwords ad or open your email campaign letter. Knowing at what point you lost the attention of your prospect is invaluable in creaeting marketing pieces that get result. By test marketing the efficacy of several approaches simultaneously it is possible to create a viable marketing campaign quickly. Monitoring and reapproaching prospects that don't act can redirect them back to the sales funnel and gives you the opportunity to reintroduce your offer. The prospect at all times has the option of opting out of the preocess alowing you to focus on the individuals that have expressed interest without offending others.

From inception to execution, we can guide you in the creation of a successful eMarketing program. Whether we design, plan, test and execute your program for you or we guide you to do it yourself we can create success. Contact us or call 503-644-6949 for a custom quote.